The world's fastest platform for market index development, calculation & management for index providers and asset managers.
Our Endeavour
WHAT WE DO
Avoodoo is a cloud-based solution for index providers and asset managers such as stock exchanges or banks, who develop index strategies or products based on indices. The world's fastest platform for index development, calculation and management provides fast time-to-market, high quality and cost efficiency.
VISION
Our vision is that our customers develop indices as if it were Lego building blocks. With Avoodoo we provide a platform for index management to simplify the index lifecycle based on our core value: “Your curiosity and success are our concern!”
MISSION
We strive to support our customers in the standardization and digitization of the end to end index lifecycle. Therefore, we offer a shippable platform for index development, calculation and management.
We enable our customers to simplify the index development process, create more innovative index ideas and accelerate their time-to-market.
PROBLEM
We're navigating in the global benchmarking industry with hundred thousands of benchmarks and index-linked products on the market. Our customers are index issuers such as Banks, Exchanges or Asset Managers.
They are facing 3 main pains:
- Conflicting Stakeholder Demands
- Huge Amounts of Timeseries Data
- Fragmented Tooling Landscape
This leads to an inefficient Index Development Process.
SOLUTION
Avoodoo's efficient business logic management, end-to-end transparency, short feedback loops support three core capabilities:
- Accelerated Time-To-Market
- Simplification of the full index lifecycle on one platform
- Innovation as we give our customers the opportunity to focus on their business
PLATFORM
The platform is fully cloud-based and provides open interfaces. IT intervention is reduced to a minimum. This means our customers can:
- Add new Data Vendors
- Create new Business Rules and
- Test them as part of a History Calculation
TECHNOLOGY
Microservices are the main building blocks of the platform. They provide seamlessly scalable high-performance history calculation as well as a transparent data management.
Our history calculation targets to use the same configuration as the real-time calculation which will be implemented at a later stage.
Avoodoo's flexible data structure uses business known keys and our temporal data integrity ensures correct backtesting.
The strictly REST-based approach allows an easy integration of the platform into existing system landscapes.
We are very proud as we recently launched a clone of a well known Swiss bond index.
WHO NEEDS US
Example for a bank: A bank issues a financial product and measures its performance against a benchmark.
With a recent EU regulation for financial product issuers self-indexing is prohibited. This means that a bank is no longer allowed to benchmark against their own indices due to a potential moral hazard situation.
Avoodoo can support this in two ways:
- By helping to create a benchmark
- By issuing the benchmark on behalf of the banks
Our Team
JOHANNA KAELBLE
JOHANNA KAELBLE
JOHANNA KAELBLE
“The Translator”
Johanna has a BSc in Business Informatics.
She worked in various industries with a focus on data and business analysis in banking. She also held different leadership positions. In large change and transformation initiatives she was often required to build a bridge between different parties. She speaks “tech” and “business”
“The Translator”
Johanna has a BSc in Business Informatics.
She worked in various industries with a focus on data and business analysis in banking. She also held different leadership positions. In large change and transformation initiatives she was often required to build a bridge between different parties. She speaks “tech” and “business” and loves to grow something from scratch.
Reach out to her https://www.linkedin.com/in/johanna-kaelble/
FRANK SPRICH
JOHANNA KAELBLE
JOHANNA KAELBLE
“The Tech Expert”
Frank holds a MSc of Business Informatics from University of Zurich (UZH).
He is a passionate software engineer who dedicated his working life to building new software and platforms in the financial industry, e.g., at a stock exchange or an index provider. He used his know-how about indexing to build Avoodoo as a platfo
“The Tech Expert”
Frank holds a MSc of Business Informatics from University of Zurich (UZH).
He is a passionate software engineer who dedicated his working life to building new software and platforms in the financial industry, e.g., at a stock exchange or an index provider. He used his know-how about indexing to build Avoodoo as a platform.
Reach out to him https://www.linkedin.com/in/frank-sprich/
ADVISORS
JOHANNA KAELBLE
ADVISORS
We are supported by advisors from the financial and index industry with in-depth experience as Product Manager, Asset Management and on C-Level.
If you feel you could contribute to the journey of Avoodoo, come and talk to us!
Partner
SIX trusts in Avoodoo and our platform - We successfully delivered the PoC to the SIX team. Looking forward to a fruitful continuing partnership!
Avoodoo is proud to have F10 Investment AG as strong partner with a global network of experts, industry leaders, mentors and coaches.
F10 invested in us and we're looking forward to a successful collaboration!
Swiss Startup Association (SSA) gives the Swiss startup ecosystem a collective voice.
Female founders supports women as they are still highly underrepresented in the startup sector with a share of around 20% – looking at science and tech-based startups the share is even 10% female founders.