About Us
MISSION
Our goal is to become the independent service provider for index issuers!
As objective calculator, we give our customers the reliability and trust so they can focus on their financial products!
Our platform can calculate large numbers of indices, as it’s fully scalable and rule-based using state-of-the-art technologies.
PROBLEM
We're navigating in the global benchmarking industry with hundred thousands of benchmarks and index-linked products on the market. Our customers are index issuers such as Banks, Exchanges or Asset Managers.
They are facing 3 main pains:
- Conflicting Stakeholder Demands
- Vast Amount of Timeseries Data
- Fragmented Tooling Landscape
This leads to an inefficient Index Development Process.
SOLUTION
Avoodoo's efficient business logic management, end-to-end transparency, short feedback loops and data time travel support three Core Capabilities:
- Accelerated Time-To-Market
- Simplification with one platform and 1 single source-of-truth
- Innovation as we strive to give our customers more time to focus on their priorities
Benefit from a state-of-the-art platform to develop new index strategies!
PLATFORM
Avoodoo is a cloud-based platform for index developers and product managers who want to validate and tune their index ideas quickly using historic data. We are the data and strategy transparent one-stop-shop for new index ideas and investment product benchmarking!
TECHNOLOGY
Microservices are the main building blocks. They provide seamless scalable high-performance history calculation as well as a transparent data management.
History calculation uses the same configuration as real-time calculation which will be implemented at a later stage.
The platform is fully cloud-based and uses Kubernetes as a minimum requirement. Without IT intervention we are able to:
- Add new Data Vendors
- Create new Business Rules and
- Test them as part of a History Calculation
Our flexible data structure uses business known keys and our temporal data integrity ensures we backtest correctly.
With the strictly REST-based approach easy integration into existing systems is enabled.
And we’re very proud as we recently launched successfully the clone of a bond index of the Swiss index market.
WHO NEEDS US
Example for a bank: A bank issues a financial product and measures its performance against a benchmark.
With a recent EU regulation for financial product issuers self-indexing is prohibited. This means that a bank is no longer allowed to benchmark against their own indices due to a potential moral hazard situation.
Avoodoo can support this in two ways:
- By helping to create a benchmark
- By issuing the benchmark on behalf of the banks
Our Team
Frank Sprich
Johanna Kaelble
Johanna Kaelble
Frank is Co-Founder of Avoodoo and responsible for Software Engineering & Architecture. He holds a MSc Business Informatics from University of Zurich (UZH).
He has an in-depth background in software engineering and worked in various projects and companies in the financial industry in Zurich, including SIX.
Thriving to continuously learn n
Frank is Co-Founder of Avoodoo and responsible for Software Engineering & Architecture. He holds a MSc Business Informatics from University of Zurich (UZH).
He has an in-depth background in software engineering and worked in various projects and companies in the financial industry in Zurich, including SIX.
Thriving to continuously learn new technologies and apply them. He creates opportunities and gets things running.
Johanna Kaelble
Johanna Kaelble
Johanna Kaelble
Johanna is Co-Founder of Avoodoo and responsible for Product & Business Development. She holds a Bachelor in Business Informatics (FUH).
She has intense and broad experience as BA, PO and coach for agile methodologies in different industries with focus on banking.
She has a positive attitude and the ability to bring the right people together to achieve excellent results!
Advisors
Johanna Kaelble
Advisors
We are supported by friends and colleagues from the financial and benchmarking industry, who have experience as Index Developer, Asset Manager or Architect.
Partner
Avoodoo is proud to participate in program of F10!
